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I start by listening
How the work moves today, where it breaks, and who touches it. The data model and the screens come out of that conversation.
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The tool that replaces the spreadsheet.
The loop that eats your week, turned into software your team opens every morning. Designed and built around how your business runs.
What you leave with
Three products I designed and built end to end. Open one and click around before you ever talk to me.
Desk
Serve the people already contacting you. Mail comes in, the order is matched, and a draft is waiting.
Relay
Keep every relationship moving. Follow-up written in your voice, from a blueprint of how the business works.
Voice Studio
Reach people who have not found you yet. One long episode becomes a week of short-form you still control.
Tell me the loop that eats your week. That's the one I build.
How we work
01
How the work moves today, where it breaks, and who touches it. The data model and the screens come out of that conversation.
02
Your process becomes the product. The flows, the rules, and the words on the buttons match the way your team already talks about the work.
03
Deployed, documented, and yours. I hand it over with what you need to run it, and I stay close while the first real week goes through it.
What gets built
Some builds are an internal tool. Some are how you reach people. Most are both. We name the day-one set together.
Inbox, bookings, or jobs in one place. The thing your team opens every morning instead of three apps and a notes file.
Status, people, and the record of what shipped. You can see what is happening without asking someone to export a sheet.
Stripe on the flows that need it. Deposit, invoice, or checkout. You still decide when money moves.
Intake, follow-up, inventory, approvals. The specific workflow that eats the week. That one is the product.
Content, campaigns, and outreach built into the tool, so the work of growing the business runs on the same system as the work itself.
Drafts wait for a person when it matters, and the trail of what went out is there when you need it. Nothing sends itself.
Still shaping the idea? Start with discovery and we'll name the day-one product first.
What's included
6–10 weeks · Private proposal after we talk
Working software your team opens every morning, deployed and yours.