Author29 case study · Gmail automation

Two clinicians, two email workflows, one tailored system

Most of their workday happens in email. Although they work at the same practice, they needed messages filed in two different ways. I built a Gmail automation that matched both workflows, handled years of existing email, and gave them a significant amount of time back.

← Automation

01

Most of the workday was happening in Gmail

Two clinicians at the same practice were spending much of every workday inside Gmail. Client messages, lawyer correspondence, insurance notices, notes from phone calls, scheduling changes, and the ordinary administrative traffic of running a practice all arrived in one place and competed for the same attention.

Reading the messages was only part of the cost. Each one also required a decision about whether it needed attention now, later, or at all. I sat down with each clinician and asked what a well-managed inbox would actually look like for them. Their answers revealed two distinctly different workflows.

mail · before automation

Mixed

  • Counsel · Smith

    Re: Monday

  • Vendor

    Invoice copy

  • Call notes

    Sentiment dump

  • Insurance

    Portal notice

  • Scheduling

    Reminder blast

Client work, legal threads, and routine notices share one inbox, so every message requires another decision.

02

Their answers called for two different rules

The first clinician needed important messages to leave the main inbox and move under the right label, while remaining unread. Lawyer emails and call notes still represented pending work. Filing them reduced the inbox count, and keeping them unread made it easy to see what still needed to be reviewed inside each label.

The second clinician needed routine messages to leave the inbox already marked as read. Those emails still had useful information in them, so the automation organized them by label instead of treating them as disposable. I also added a one-click search inside the current label, making it easy to retrieve a particular name or detail later.

A single filing rule would have failed one of them. The right system had to recognize how each person identified unfinished work and handle the same kind of inbox traffic accordingly.

mail · filed, still unread

Labels

  • Lawyer4 unread
  • Call notes8 unread
  • Referrals2 unread

Important messages leave the inbox but stay unread under the right label, where they still register as pending work.

mail · filed and read

Labels

  • Insurance12 filed
  • Vendors9 filed
  • Scheduling5 filed

Search this label

one click

Routine messages leave already read and organized, with one-click search inside the label when the information is needed later.

03

The backlog mattered as much as new mail

A ready-made tool could apply these rules to new messages, but it could not backfill the years of email already in their accounts. That history mattered. Leaving it untouched would have produced useful labels for tomorrow and incomplete labels for everything that came before.

I built the system in Google Apps Script so the same rules could organize incoming messages and work through the existing archive. I delivered it with a two-minute setup video and a short guide. Their email remains in their Gmail accounts, the automation runs in their Google environment, and they retain complete access to the script.

04

The result saved a significant amount of time

As they used the system, they brought me edge cases from their real inboxes. I worked through each one, then added controls that let them update the automation themselves. They can now decide which messages belong under each label and how those messages should be handled without depending on me for routine changes.

The automation has become an immense time-saver. Messages file themselves as soon as they arrive, removing repeated sorting from a workday already dominated by email and keeping attention on the messages that need a person. They were ecstatic with both the value and the speed of the work.

More than inboxes

The same approach applies across the business

When the same event keeps leading to the same manual next step, there is usually an opportunity to make the process run on its own.

A repeatable trigger

Inbox management

01

When

A message arrives

Automate

File it, label it, or flag it for attention

Customer outreach

02

When

A lead reaches a milestone

Automate

Send the right follow-up at the right time

Team operations

03

When

A request or handoff comes in

Automate

Route it, assign an owner, and track completion

Automated reporting

04

When

New data becomes available

Automate

Compile the numbers and deliver the update

Where is repeated work slowing your business down?

Tell me what your team keeps sorting, copying, reminding, or compiling by hand. I will help you find the part worth automating.

← Automation